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Hyper-personalization is a an important trend of the market used for different business goals  (like friction-less experience featured in this post ) However, in industries like travel, even if an important part of the data processing can be managed machine to machine, the goal of the personalization is first of all to increase the quality of…
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“As the pilot checked the dashboard in front of him, I settle on my seat, attached my seat belt and look for a power plug around me. I adjust the seat pillow, listened distractedly to the pilot’s instruction, preparing for this 6 hours trip, looking at a few messages before we got disconnected. After a…
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When a colleague come back from its week-end and announced that he purchased a car, you will probably ask him : “What kind of car ?” However, you know what is a car  A car is a road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small…
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In psychology and communication, the communication between two individual is often referring to an image of two people having their bubble of communication with a different color (one blue, the other red). To be able to create an exchange, they need to adapt their communication to a common color that takes into account their reference.…
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DevOps has now became a buzz world and almost every digital industries are claiming to have a DevOps approach. However, when refining the message, many companies identify a DevOps team and not a Devops process.

If we look at the expectation of the market, a digital solution need to Be highly performant Evolve at a fast pace Be geographically agnostic Be only data dependent To address those needs, a digital company must be different in both applied processes and followed objectives Let’s highlight each of the need and the expectation…
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For a company, moving from hardware based solution to digital is not only a question of technology, but a deep change in the processes and more importantly in the people mind. Looking at the industrial world, we often consider the digital change as part of the fourth industrial revolution. The First Industrial Revolution (18-19th) used…
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The core element of the digital transformation (or the big data equation) is the way that we think about data. Because, the transformation that we have to realize is also our mindset transformation and the way that we are looking at the data of our world.